SUPEROXYGEN : A BREATH OF FRESH THINKING.
CREATIVE+FORCE MULTIPLIERx
What in the tarnation is a Force Multiplierx? (Somehow, I knew that question was coming. Well, grab a coffee and lets get into it.)
At SuperOxygen, a Force Multiplierx means bringing strategy, creative thinking, and execution into one focused system—then getting to work across the things that matter most: messaging, design, content, photography, and production. It’s a breath of fresh thinking for businesses that need real progress, not more process.
Instead of adding more vendors, more meetings, and more back-and-forth to an already busy schedule, SuperOxygen removes the friction. Fewer handoffs. Clear decisions. Ideas that move faster, stay aligned, and actually get executed.
For small and mid-sized businesses, speed and budget aren’t nice-to-haves—they’re survival. The advantage isn’t scale. It’s clarity, good judgment, and execution that doesn’t waste time or money.
When you need to move the needle, you don’t need a big agency and a big budget. You need a Force Multiplierx. That’s SuperOxygen.
When small businesses are running at full tilt, creativity struggles—not from lack of desire, but from lack of breathing room. SuperOxygen exists to change that.
SUPEROXYGEN : CREATIVE + FORCE MULTIPLIERX
STRATEGY, CREATIVE DIRECTION, EXECUTION
STRATEGY, CREATIVE DIRECTION, EXECUTION
The approach is simple: don’t add complexity—remove it. SuperOxygen is built to help small businesses move faster, stay focused, and actually get work across the finish line without piling on more tools, meetings, or overhead. When things stall, it’s rarely about creativity or effort. It’s about coordination. Ideas slow down. Decisions drag. Quality gets diluted as work passes from person to person—if it ever gets finished at all.
That’s where the Force Multiplier comes in. SuperOxygen collapses strategy, creative direction, and execution into a single point of accountability. Messaging, design, and production all move together, so nothing gets lost in translation. The result is work that stays intact, ships faster, and fits real-world budgets—giving growing businesses the breathing room they need to create, move, and grow.
One Brain,
One Owner
Big-Picture Thinking
Strategy and execution—handled together.
Plug-And-Play Collaboration
Clarity Under Pressure
Less Overhead
“Vision without execution is hallucination.” —Thomas Edison
SUPEROXYGEN : CREATIVE + FORCE MULTIPLIERX
THE WORK
This is a selection of work created with small and growing businesses or simply big companies with small budgets that needed strong ideas and dependable execution. The common thread isn’t a look or a trend—it’s momentum, clarity, and work that actually makes it out the door intact. It’s a breath of fresh thinking. To view SuperOxygen case studies, click below.
RAY CAMPBELL : CREATIVE + FORCE MULTIPLIERX
ABOUT
Ray Campbell | Creative + Force Multiplierx
I’ve spent my career helping ideas move from concept to completion—working alongside agencies, brands, and internal teams to make sure the work not only looks good, but actually gets produced. My experience spans everything from large-scale campaigns to focused projects where clarity and execution matter most.
My background is in the ad industry working at agencies such as Saatchi & Saatchi LA, FCB, Team One, Grey and Y&R, with a hands-on approach shaped by years of real-world collaboration. I’m comfortable leading when direction is needed and stepping in midstream when teams need momentum. What I bring is alignment—removing friction, sharpening decisions, and carrying the work across the finish line.
Jay & Ray at a Shelby Collab
SUPEROXYGEN : CREATIVE + FORCE MULTIPLIERX
THE TOOLBOX
The SuperOxygen toolbox runs from strategy through execution, allowing ideas to move from concept to finished deliverable without unnecessary handoffs or guesswork. It includes creative direction, messaging and copy, atomic design principles that turn ideas into flexible, repeatable systems, web design and production (Figma + Elementor), photography, video, and post-production—including motion and AI-assisted workflows that speed things up without cutting corners.
More importantly, SuperOxygen steps in wherever things feel stuck—bringing clarity when direction is fuzzy, momentum when projects stall, and follow-through when work needs to ship. Whether supporting a small team or owning a project end-to-end, the focus stays the same: well-crafted, aligned work that’s ready to launch, easy to maintain, and built to grow.
Commonly Used Apps
Camera Gear Check + Credentials
CAMERAS
Canon EOS C50 (Cinema)
Canon EOS R5 – 2 Bodies
Canon EOS R
Canon 5D Mark IV
LENSES
RF85mm F1.4 L VCM
RF35mm F1.4 L VCM
RF14-35mm F4 L IS USM
RF24-70mm F2.8 L IS USM
RF24-105mm F4 L IS USM
RF70-200mm F2.8 L IS USM
EF16-35mm F2.8 L IS USM
EF24-70mm F2.8 L IS USM
EF24-105mm F4 L IS USM
EF70-200mm F2.8 L IS USM
EF400mm f/2.8L IS III USM
CINEMA LENSES
Sirui 50mm T2.9 1.6X Anamorphic
Sirui 150mm T2.9 1.6X Anamorphic
GIMBLE
DJI Ronin 4 Pro (Gimble)
DRONE
DJI Mavic 3 Pro
DJI Avata 2
DJI Flip
LIGHTING
ProFoto Acute 2 Strobe
Aputure LS 300d II
Aputure Infinibar System
CREDENTIALS
FAA Part 104 Certified Remote Pilot
[ Commercial Drone ] – 5 years
NPPA International Press Photographer
Getty Images Contributer 
SUPEROXYGEN : CREATIVE + FORCE MULTIPLIERX
LOS ANGELES
SUPEROXYGEN : CREATIVE + FORCE MULTIPLIERX
LET'S CONNECT
No pressure. No long pitch. Just a conversation about what you’re working on and where things might move faster, cleaner, or more clearly with the right support in place. And if you’re in a big hurry, give me a call at 310.948.1534
“Ideas are like fish. If you want the big ones, you’ve got to go deeper.” —David Lynch
Start the Conversation!
SuperOxygen : Creative + Force Multiplierx | Based in Los Angeles
raycampbell@superoxygen.com | 310.948.1534